Check out the free resources below

Resources (scroll down to download)

A Guide for Digital Health Companies Pitching to Payers

This guide was the result of a collaboration with the Medical Alley Association, and provides general guidance for how to pitch the value of your digital health solution to health plans or other payers.


A Guide for Sizing an Opportunity

The first step in demonstrating value to an external audience is to estimate the size of the potential opportunity to capture value. This guide and worksheet shows you how to do that step by step.

Guide for Estimating Impact

Once you have sized the potential opportunity to capture value, the next step is to demonstrate the impact your solution has and therefore how much value it represents.

Guide for Identifying Sources of Value

Are you struggling to identify how your solution captures value? This guide and checklist itemizes most of the sources you might encounter. 

“Craig was able to help us craft clear logic that allows us to illustrate the true value that had not previously been fully identified. Craig was very flexible as our needs evolved, and we ultimately procduced a clear value proposition for our new technology.”

“Craig was responsive to last-minute requests and was able to accommodate our busy schedules. Upon project completion, Craig provided us with guidance for future projects, including opportunities to show further value created by our programs.”

Selected Client List

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American Medical Association (AMA) • Stratis Health • Oklahoma Foundation for Medical Quality • Optum • University of Minnesota • Indiana University • American Society of Clinical Oncologists (ASCO) • ICSI • Kidney Care Quality Alliance (KCQA) • Medtronic • NYU • Boston Scientific • Harvard Medical School • MPRO • Telligen • E4 Enterprise • Lee Branding • MetaStar