The Medtech Value Playbook

A step-by-step guide for startups seeking funding and market adoption

When seeking funding and market adoption, you MUST show why your innovation is “worth it.”

The Medtech Value Playbook leads you through the four stages of value demonstration, and shows you how to identify, quantify, and communicate the benefits you want stakeholders to understand.



What’s inside?

  • An explanation of the 4 stages of value demonstration
  • A framework describing the components that affect value
  • Key activities to address the components of value
  • Checklists for stage completion
  • Figures and diagrams to demonstrate key concepts
  • Definitions of important value metrics, like ROI, BCR, and payback period

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A variety of tools, figures, and templates will help you progress through the playbook:

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