Solid Value Roadmap™

Receive a specific and actionable roadmap to rapidly advance your ability to demonstrate the value of your med-tech innovation.

The Solid Value Roadmap™ is a short, targeted engagement for early-stage start-ups who are focused on nailing their value proposition.

Most early-stage firms have a theory of value or perhaps the beginnings of evidence-based value (pilot data, anecdotal value, etc.), but many are facing issues related to their value that they either are unaware of or unable to address. Understanding the components that influence value and identifying gaps in the value evidence can allow founders to focus their efforts on the issues most likely to be raised by key stakeholders, including users, payers, and investors.

Common issues faced by early-stage firms

Many early-stage firms thing they simply lack a clear demonstration of value, but upon a closer look, I have found that these organizations are often struggling with one or more of the following:

  • A lack of demand among their current target audience
  • Misalignment of who incurs costs and who receives benefits (e.g., nurses asked to implement the innovation on the front lines incur a “cost” of disruption but do not experience monetary savings by the hospital)
  • An inability to measure, quantify, monetize, or attribute value to the innovation
  • Insufficient value for key stakeholders:
    • the opportunity is too small (e.g., rare disease, current care gap is not very costly)
    • value capture is too small (e.g., doesn’t “move the needle” enough)
    • requires too much investment (e.g., money, time, effort)
  • Too much uncertainty or risk that has not been mitigated or addressed

What does the engagement entail?

This preliminary engagement requires minimal time from your staff and provides you with an action plan in as little as 7 to 10 days after the initial call. Specifically, at the end of the engagement you will have:
  • An assessment of your current situation and strategies for how to address any gaps
  • Notes from interactive sessions to explore Value Components so that you fully understand where the value of your solution comes from
  • An initial list of plausible value messages that align with your overall value prop and direction
  • A suggested strategy for both immediate next steps and longer-term vision, including for evidence generation, value message development, and external-facing material creation
  • A final report that summarizes everything

What type of information will I receive?

Each report will incluide specific sections, including suggested value messages:

 specific needs or gaps:

 and recommendations:

This engagement will identify and/or verify your value proposition and set you up to be able to quantify and communicate the value of your innovative solution.

"Yes! Please send me more information about a Value Roadmap:"

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