Addressing Value Components: Map the Care Pathway

This article is the second in a series on the components that influence the value of novel healthcare solutions and how to address them. In the first article of this series (link), I laid out the components I believe influence the value of novel healthcare solutions....

Understanding the Components that Influence Value

These days, “value” is all the rage. If you are a medical device or med-tech start-up, everyone is telling you how important it is to demonstrate the value of your solution to clinicians, health systems, and especially investors. Unfortunately, start-ups are typically...

One VCs Opinion of ROI

I recently discovered an article authored by two members of a venture capital (VC) firm where they discuss how important it is for med-tech startups to determine their potential ROI. I was encouraged because their take reflected much of what I believe and have talked...

Developing Value Messages

When device and med-tech companies realize that they need to formalize their value proposition into specific messages for specific audiences, they often don’t know where to start. Good news! This is typically an iterative process so it’s not critical to get it “right”...

The Care Pathway and Your Device or Solution

The Importance of Describing the Care Pathway to Help Illustrate Value I’m surprised by how often device and med-tech start-ups fail to adequately describe the care pathway for whatever condition or event their device solution addresses. It’s key to map out how care...