When device and med-tech companies realize that they need to formalize their value proposition into specific messages for specific audiences, they often don’t know where to start. Good news! This is typically an iterative process so it’s not critical to get it “right”...
The Importance of Describing the Care Pathway to Help Illustrate Value I’m surprised by how often device and med-tech start-ups fail to adequately describe the care pathway for whatever condition or event their device solution addresses. It’s key to map out how care...
I recently had lunch with a good friend, Jeff Wojnicz, who has spent his career in the electronic and tech retail business, and is currently VP of Business Development at Kinneberg Management Group. As we were catching up on what each was doing, we almost immediately...
For many healthcare professionals, “value” is a loaded word. We may want it to refer to components of care delivery or a patient’s care experience, or use it to describe a future where all healthcare dollars are efficiently allocated. But the reality is that for many...
My last article (link) discussed the three most common types of value assessments my clients request: a value brief, a white paper and a full economic analysis. That article obviously resonated with folks because I received several inquiries asking for more...
