Preparing for a fund raise

Congrats on your upcoming fund raise!

Here’s what venture capital firms say about demonstrating value:

“We encourage portfolio companies to invest early in measuring clinical and financial ROI…clear proof of these metrics requires time and dollars invested, but will pay future dividends.” (link)

“ROI was deemed ‘important’ or ‘very important’ to the success of digital health companies by more than 94% of investor respondents.” (link)  

“[ROI]…require[s] a clear articulation of why such value should be attributed to your product or service…” (link)

“[The value prop] should be explicitly tied to available, credible evidence…” – Deloitte and AdvaMed’s Framework for Comprehensive Assessment of Medical Technologies


So, how can you best prepare?

You will need to convince investors with credible and compelling evidence of financial ROI, and you will also need to address value more generally, including the impact of potential barriers to acceptance and adoption in real-world practice.

In addition to the articles and resources available on this site, below are a few options for what might help get you started:


Need more comprehensive support? Check out how that works. Or, feel free to schedule a free introductory call to talk about your unique situation. You can request a call by clicking the button below.


Below is a free readiness assessment where you’ll get a custom score and some suggested next steps: